Mastic by Ply Gem Contractor Campaign

I worked with a creative writer to launch a lead gen campaign targeting the trade professional audience, showing why Mastic is the preferred, premier partner of choice. Deliverables included a vision board, a digital lookbook used for lead gen on the Mastic Pro website, print and digital ads. Leveraging Mastics existing relationship with home renovators, builders and HGTV stars, Dave and Jenny Marrs, we proposed a contest where contractors could enter to win Mastic vinyl siding and a design consultation for their next project.

Performace driven work: We delivered two times what was predicted for the whole flight within the first month in paid social leads.

Agency: Wray Ward, Group Creative Director: James Ward, Creative Director: Heather Dumford, Writer: Greg Beers, Digital Designer: Laurel Welch