NOVEL 14th Street

Located in Washington, D.C., NOVEL 14th Street embraces the diverse energies of the area, featuring eclectic decor and amenity spaces that reflect the funky, soulful vibrancy of the corridor while providing a sophisticated reprieve up on the hill. I worked with a creative writer to develop the look/feel and messaging that showcases NOVEL 14th Street’s mix of vintage character and present-day texture.

Deliverables included a vision board, brochure (to come), floor plan inserts, business cards, a smaller promotional hand out (one produced and one concept shown), swag and signage concepts, a quick reference style sheet, brand guidelines, website and email template.

Agency: Wray Ward, Chief Creative Officer: John Roberts, Group Creative Director: James Ward, Creative Director: Heather Dumford, Senior Writer: Findley Strange, Writer: Dana Dekis-Lover, Junior Writer: Megan Johnson, Floor Plan Inserts Designer: Caroline Bounds, Digital Designer: Linnea Stoops