NOVEL West Midtown

NOVEL West Midtown is a community in West Midtown Atlanta that offers residents the opportunity to live in a place that feels like a residential haven while in very close proximity to exciting retail, restaurants, office and entertainment in the area. I worked with a creative writer to bring the backyard vision for NOVEL West Midtown to life and to differentiate it from other luxury apartments. I also worked with illustrator Amanda Davis to create a neighborhood map and site map that positions NOVEL West Midtown as West Midtown’s backyard community. Deliverables included a vision board, fold-out poster brochure, floor plan inserts, business cards, poster concepts and brand guidelines.

Agency: Wray Ward, Group Creative Director: Vivian Mize, Senior Writer: Findley Strange, Illustrator: Amanda Davis